Kynetec b2, a global full-service market research agency supporting b2b and b2c companies across various industries and sectors, is pleased to announce that Pieter Goossens has joined as Senior Research Director.
Pieter brings 15 years of experience from several market research agencies including Nielsen, GfK, and most recently, Kantar, as well as experience from the industry side at Alken-Maes (Heineken). He has expertise in both quantitative and qualitative research in b2b/c markets locally and internationally, which enables him to contribute to the further growth of Kynetec b2 in Belgium and globally with a focus in Europe.
As Senior Research Director, Pieter’s focus is on business development, team management, client servicing and building a growth strategy. “I find my motivation in thinking along with clients, understanding them and helping to answer their true business challenges,” he said.
Dominique Vanmarsenille, Executive Director of Kynetec b², said, “Our plans for expanding our client services are very ambitious, and Pieter’s wealth of experience will help us to make this possible. Not only does he care about his customers, but he also cares about their projects and his colleagues.”