JOHAN VRANCKEN IS THE NEW MANAGING DIRECTOR OF NIELSEN BELGIUM AND NETHERLANDS
Johan Vrancken has assumed the role of Managing Director for Nielsen Belgium and the Netherlands as of 1 April 2019.
Vrancken looks back on a career of 20 years in various general management, start-up and brand marketing roles, and was most recently the Managing Director of Nielsen Singapore. Prior to that, Vrancken managed Nielsen’s Innovation Practice in growth and emerging markets and was Senior Vice President, Asia Pacific of Affinnova, which was later acquired by Nielsen.
“I am very much looking forward to relocating back to the Benelux and to continuing on the successful path Nielsen Benelux has taken in recent years,” said Vrancken. “It’s a really exciting time for Nielsen, and I feel privileged to lead this great team in the next phase of our data and tech transformation.”
Johan Vrancken replaces Pedro Lima, who is moving on to a new position within Nielsen. Lima had successfully led Nielsen Benelux as Managing Director since December 2012.
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analysis company providing the most comprehensive and reliable view of consumers and markets worldwide available in the marketplace. Our approach combines Nielsen data with other data sources to help customers around the world understand what’s happening now, what’s happening in the future and how they can best act on that basis. For more than 90 years, Nielsen has delivered data and analysis based on scientific accuracy and innovation, constantly developing new ways to answer key questions in the retail, consumer goods, media and advertising industries. As an S&P 500 company, Nielsen operates in more than 100 countries and covers more than 90 percent of the world’s population. Further information can be found on the Internet at www.nielsen.com.