08 Jun

Posted at 10:07h in Consumer Understanding by

The way businesses are conducting market research and gathering customer insights has been seriously disrupted by the COVID-19 situation. How are research agencies supposed to deal with the currently prevailing DIY-mentality? And how are businesses managing the notion of ‘customer centricity’? Wim Hamaekers, Nicole Huyghe...

10 Mar

Posted at 11:11h in Consumer Understanding by

What's cooking in market- and consumer research? Our LinkedIn-page is sharing some important news with you. A recap of the first two months of the year.     Is neuroscience the end-all and be-all? These days, increasingly, neuroscience is the go-to discipline to figure out the workings of consumers'...

12 Feb

Posted at 09:01h in Consumer Understanding by

Need for customer insights and consumer trend forecasting greater than ever February 12th 2021. Market research agencies have held up relatively well in the turbulent year that was 2020. Trade association CUBE seizes the opportunity to hit the accelerator in 2021. Its range of services on...

10 Sep

Posted at 08:26h in Consumer Understanding by

You already know CUBE as an association that sets great store by cooperation. This is evident once again today, as we are pleased to announce our intention to cooperate closely with BAM, the Belgian Association of Marketing. Both associations will together manage the governance of...