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by patrick   -   2 months ago    |     

COCA-COLA’s great internal communication experiment

 

During our congress on 28/02, Lucy Davison from Keen as Mustard will present the results of an Experiment carried out with Coca-Cola. The purpose of this experiment was to change insight communication for food. Driving insights into the hearts and minds of stakeholders is the biggest challenge for many consumer insights teams. Lucy will share which communications create most engagement with internal audiences and provide guidelines for insights teams to improve impact.

Are you struggling with communicating about insights internally? Buy your tickets here.

 


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