InSites Consulting onboards creative crowdsourcing leader eÿeka
Global insight and consumer collaboration agency InSites Consulting today announced the acquisition of Paris-based creative crowdsourcing leader eÿeka.
With a network of +400,000 creatives across 164 countries, creative crowdsourcing leader eÿeka offers brands a creative playground on a global scale. Renowned global players such as Procter & Gamble, Unilever, Coca-Cola and Nestlé are making use of eÿeka’s crowdsourcing services to fuel innovation, improve brand communication and drive better customer experience.
With the acquisition of eÿeka, InSites Consulting wants to deliver against an increasing need of global clients to drive more impact from the consumer insights they generate. In addition to generating consumer insights and activating those among business stakeholders, the agency will now also be able to support its clients in generating fresh ideas and concepts that can spur business growth.
“Research activation is not only about insights generation and distribution, it’s also about leveraging them into impactful new ideas,” says Tom De Ruyck, Managing Partner and Head of Insight Activation at InSites Consulting. “Research has shown that a mere 1% of the population is truly creative. With eÿeka in our midst, we now have direct access to that unique source of creativity, offering our clients the opportunity to extend research by bringing the generated insights to life in tangible concepts.”
The services both agencies deliver to clients are highly complementary. While creativity is at the core of the eÿeka offering, InSites Consulting’s key competence both precedes and comes right after the creative process through respectively insight generation, and idea & concept validation.
“We have a long and proud history with InSites Consulting, having successfully collaborated on several client projects in the last few years,” says François Petavy, CEO of eÿeka. “As the best creative ideas are typically grounded in strong underlying consumer insights, we feel privileged to be able to lift on the insight generation skills of InSites Consulting, thereby delivering not just the freshest but also the most relevant ideas possible to our clients. By combining our strengths, eÿeka and InSites Consulting now offer the fully digital and integrated end-to-end solution the market needs to deliver impact in a faster and better way.”
Concurring with the acquisition of eÿeka, InSites Consulting announces the opening of a Paris client service office with the aim of being closer to its existing Paris-based clients such as L’Oréal, Danone, Bel Groupe, Orange, Royal Canin, Pernod Ricard… and becoming a significant player on the French market.
The addition of eÿeka to the InSites Consulting offering follows the announced growth ambitions of the agency with the onboarding of private equity firm Mentha Capital end of 2018.
About InSites Consulting
InSites Consulting was founded in 1997 as a spin-off of Vlerick Business School, ranked among Europe’s best business schools. Being a Great Place to Work® and a GRIT top 10 most innovative market research agency, InSites Consulting is globally recognized as a pioneer in empowering people through new (digital) technology, to drive better and faster decision making. With a team of 250+ people across 8 offices (Belgium, the Netherlands, the UK, the US, Romania, Germany, Australia, and South Africa), we serve the consumer insight needs of more than a third of the world’s best global and local brands, such as BBC World, eBay, Heineken, IKEA, L’Oréal, Mastercard, Philips, Volkswagen, Uber, and Unilever. Through our Global Community Moderator Network, we’re able to service clients on a global scale in more than 50 countries.
For more information, please visit: https://www.insites-consulting.com/
Contact: Tom De Ruyck, Managing Partner InSites Consulting
Tom.DeRuyck@insites-consulting.com +32 497 88 58 82
Rather than offer brands the conventional approach of a few familiar creative eyes to help solve important marketing & innovation challenges, eÿeka connects brands & agencies with a global community of more than 400,000 highly creative individuals.
The community then competes to deliver the best fresh and relevant ideas in creative contests. Each individual creator brings their unique and fresh perspective to these contests enabling more & better original ideas, in just a matter of days.
By combining the collective intelligence and creative power of our global community with a strategic perspective, eÿeka has become the trusted creative partner to many of the world’s best-loved brands such as P&G, Unilever, Coca-Cola and Nestlé.
For more information, please visit https://en.eyeka.com/
Contact: François Petavy, CEO eÿeka
Francois.Petavy@eyeka.net +33 1 44 76 80 80